News Feed Transparency

I've designed and shipped multiple transparency products for News Feed, including the "Why am I seeing This" tool and the Favorites management surface.


News Feed Controls


August 2018 - Current


Product Strategy, Visual Design, Interaction Design, Prototyping

Why Am I Seeing This

Why Am I Seeing This launched in April 2019 with the goal to increase transparency and understanding of the algorithms used to rank content on News Feed.

In the tool, we highlight the main signals used to rank posts in feed, including a user's past interactions with the poster, their interactions on similar types of media, and the popularity of the post. Additionally, we offer education and controls so people can manage the future content they see.

Since launch, we've received considerable coverage of our product, including mentions from The Guardian, Techcrunch, and The Verge. My team is continuing to iterate and extend the tool to cover more cases on News Feed.

Favorites Management

My work on Favorites includes the management surface shown above. Here, we disclose the friends and Pages that are currently prioritized by the News Feed algorithm, and provide transparency about the signals that Facebook uses to make that determination. People can then override our model by adding the friends they choose to Favorites.

For more info on these projects, including detailed case studies, please contact me via email.